FROM TRADITIONAL FX BROKER TO MODERN GLOBAL FINTECH

Transform your business

Expanding the right way

  • About Ebury

    Ebury is a fintech company 
that gives 28,000+ small and mid-sized businesses worldwide control over their international payments by providing financial capabilities usually reserved to large corporates.

  • The Challenge

    They were on a rapid growth path, seeking investment to drive international expansion, but to secure it Ebury knew they had to differentiate and start telling their story in a more modern way.

  • The Result

    We helped Ebury transform—with a new company positioning as well as solution-centric value propostions, Ebury relaunched as the strategic partner every SME needs to operate internationally, without borders.

Dive Deep
“Paal15 helped us to articulate a story that not only resonated well among customers, but also potential investors, influencers and analysts.”

- Paula Lopez, Former CMO of Ebury

Engaging Paal15

At a critical time when Ebury was seeking investment to fuel international growth, they realised they needed a better story, value proposition and visual identity that better represented them. So they called Paal15.

reworking the strategy
Step 1

Re-defining the strategy and story

  • Commercial Strategy

    We re-defined the competition and value propositions to truly take Ebury to the next level, transforming the business both internally and externally, and setting them up for a successful hyper-growth path.

  • Company positioning

    We developed and launched the “what borders?” positioning, boldly and succinctly explaining their new story as enablers of a global economy, beyond borders.

Step 2

Getting to market

Telling the world

We helped launch Ebury in 9 new markets with a scalable marketing framework, and all required assets to create the right kind of buzz, from a new website, to all campaign materials.

Ongoing rollout

Our position as virtual CMO ensured long-term success, with ongoing strategy and marketing efforts for 6 months after the launch.

“Paal15 also enabled Ebury to create better 
customer engagement.”

- Paula Lopez, Former CMO of Ebury

The Outcome

Growing bigger by making the world smaller

With the new global Fintech and business partner positioning, Ebury secured $83 million in investment, the largest single Fintech investment in Europe in 2016. They grew from 15 employees and 1 location to 300+ and 8 offices in just over 1 year, broke the 10,000 customer mark, and Won “Best Payment Provider” at the EU FinTech Awards.

Fully equipped to take your business to the next level

Wondering how we can help your business? Learn about our solutions

Create New Ventures

Buy & build and launch
Setup new companies
Commercialize internal technology.

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Transform Your Business

Transform existing business
Reinvent commercial models
Redefine market approach (channel / direct).

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Launch To Market

Launch new solutions
Enter new markets
Activate new commercial channels

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Partner to scale

Define partner strategies
Setup partner programmes
Execute small to hyper-scale partner programmes.

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