FROM TRADITIONAL FX BROKER TO MODERN GLOBAL FINTECH
Transform your business
Expanding the right way
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About Ebury
Ebury is a fintech company that gives 28,000+ small and mid-sized businesses worldwide control over their international payments by providing financial capabilities usually reserved to large corporates.
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The Challenge
They were on a rapid growth path, seeking investment to drive international expansion, but to secure it Ebury knew they had to differentiate and start telling their story in a more modern way.
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The Result
We helped Ebury transform—with a new company positioning as well as solution-centric value propostions, Ebury relaunched as the strategic partner every SME needs to operate internationally, without borders.
“Paal15 helped us to articulate a story that not only resonated well among customers, but also potential investors, influencers and analysts.”
- Paula Lopez, Former CMO of Ebury
Engaging Paal15
At a critical time when Ebury was seeking investment to fuel international growth, they realised they needed a better story, value proposition and visual identity that better represented them. So they called Paal15.
Re-defining the strategy and story
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Commercial Strategy
We re-defined the competition and value propositions to truly take Ebury to the next level, transforming the business both internally and externally, and setting them up for a successful hyper-growth path.
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Company positioning
We developed and launched the “what borders?” positioning, boldly and succinctly explaining their new story as enablers of a global economy, beyond borders.
“Paal15 also enabled Ebury to create better customer engagement.”
- Paula Lopez, Former CMO of Ebury
Growing bigger by making the world smaller
With the new global Fintech and business partner positioning, Ebury secured $83 million in investment, the largest single Fintech investment in Europe in 2016. They grew from 15 employees and 1 location to 300+ and 8 offices in just over 1 year, broke the 10,000 customer mark, and Won “Best Payment Provider” at the EU FinTech Awards.
Fully equipped to take your business to the next level
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