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Expanding the right way
About LAB3
LAB3 was founded by a team of highly skilled people with an entrepreneurial mindset who came together to do something different in tech. For example, with best practices LAB3 has turned into code, they can do cloud migrations in a week that can take others months.
The Challenge
They are a new age type of partner, born-in-the-cloud, extremely intelligent, and very technical. To achieve their growth aspirations, they needed to really define who they were, align their DNA with the customers they are after, and articulate that story consistently.
The Result
We helped define LAB3’s strategy, positioning and value propositions, methodology, and brand. Their new solutions and go-to-market framework helped them differentiate, solidify channel partnerships with key vendors like Microsoft, and accelerate growth. This year alone they have already smashed through their 5-year target in just 2 years and won awards such as the coveted CRN Fast50, naming them the fastest growing IT company in Australia in 2019.
“The Paal15 transformation engagement has re-defined and culturally aligned how LAB3 positions itself internally, with vendors and clients. We are now able to clearly articulate our value and go to market strategy which is clearly accelerating customer wins.”
- Chris Cook, CEO, LAB3
Engaging Paal15
LAB3 asked us to help define their value propositions and differentiators to create a model for rapid but sustainable growth.
Strategy setting
Kicking it off
We spent the day with LAB3 in an interactive kickoff session gathering input and pushing on key areas of differentiation across the board, from the types of solutions offered to defining what business LAB3 is really in.
The blueprint for success
Based on the input and discussions, we created a commercial blueprint covering key value propositions, scalable solutions, and a new way of working to capture and grow customers smoothly.
Launching a fearless new proposition
A recognizable identity
Once we defined who LAB3 was on a strategic, creative and tactical level, it was clear their new story needed a visual identity to match, so we set to work rebranding. The new brand captures their fearless motto and bleeding-edge technology, giving them the right platform to connect with prospects and customers.
Keeping active
LAB3 is not one to sit still, so while we were creating the brand, we were also helping develop their investor strategy so they can continue growing, with plans to open offices in 3 new cities next year, and launching new industry products to market from LAB3-Lumen, their innovation incubator.
“The Paal15 transformation engagement has re-defined and culturally aligned how LAB3 positions itself internally, with vendors and clients. We are now able to clearly articulate our value and go to market strategy which is clearly accelerating customer wins.”
- Chris Cook, CEO, LAB3
Our ongoing journey: From fresh to fearless
LAB3 brought a wealth of human experience to the table, but as a company they were still fresh-faced. With their new value propositions and brand, they can now more effectively communicate how they are helping customers fearlessly take on challenges and the value they bring to the tech world by pushing the bar.
And it’s clear the new propositions resonate in the market. LAB3 not only landed a number of large customers in the finance and energy space within months of starting our work together, they had companies knocking on their door trying to buy them (we won’t say who…), and they have already won multiple industry awards including CRN Fast50… plus they don’t plan to stop!
LAB3 is bursting at the seams with talent, energy, and some pretty revolutionary ideas—and we can’t wait to help them keep shaping the future. Want to keep up with fearless innovation? Watch this space .
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