FROM INVOICE TO IMPACT
CloudBilling: Becoming a business enabler
Rob Coppen
CEO, Cloudbilling
The Challenge
Starts with platform evolution
CloudBilling was originally created to solve several very common but persistent issues among service providers: the complexity, cost, and time of billing cloud services. Evolving over time, CloudBilling's suite of solutions now complement the billing foundation and provide businesses with strategic insights to achieve FinOps and commercial acceleration-but how to communicate the additional value and opportunity to customers?
The Solution
Making numbers count
We developed new positioning diving into audience types. Because managed services comes in many different flavours and stages of maturity, the new strategy and go-to-market was tailored to four different target customers and their respective challenges. From cloud centric providers to hyperscalers, specific messaging was developed to show how the data platform's business intelligence can support different customers on a strategic basis. All with one overarching principle: making numbers count.
The Results
Truly a strategic partner
Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling's value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.
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challenge
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Starts with platform evolution
CloudBilling was originally created to solve several very common but persistent issues among service providers: the complexity, cost, and time of billing cloud services. Evolving over time, CloudBilling's suite of solutions now complement the billing foundation and provide businesses with strategic insights to achieve FinOps and commercial acceleration-but how to communicate the additional value and opportunity to customers?
SOLUTION
Making numbers count
We developed new positioning diving into audience types. Because managed services comes in many different flavours and stages of maturity, the new strategy and go-to-market was tailored to four different target customers and their respective challenges. From cloud centric providers to hyperscalers, specific messaging was developed to show how the data platform's business intelligence can support different customers on a strategic basis. All with one overarching principle: making numbers count.
RESULT
Truly a strategic partner
Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling's value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.
Truly a strategic partner
Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling's value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.
