who we are

Our origin story
(like Batman, but better)

While working in the corporate world, our co-founders kept seeing tech companies struggle to articulate their solutions and what truly sets them apart.

They saw the opportunity to do something different. That’s how Paal15 was born.

Image of two people which are going skiing

Funny picture of the man who wear extremely big yellow boots

Fast forward a decade, and here we are, helping tech companies all around the world to thrive. We use our knowledge, connections, and skills to reposition your business and articulate its value, bring new solutions to market, create partnerships, and activate new commercial channels.

experience

the Paal15 difference

We help companies capitalise on not just the opportunities five years down the line, but also the ones you see right now.

Our
knowledge

We know the tech world inside and out.

“Paal15 introduced us to global leaders who went through a similar M&A process so we could get valuable advice.”

Our
capabilities

We combine strategy and execution.

“Paal15 helped us distil simple stories from complex solutions, aligning multiple stakeholders in the process.”

Our
pragmatism

Our advice is directive and pragmatic.

“Paal15 described in 7 minutes what we have never been able to define in the past 10 years.”

Our
openness

We thrive on solving new challenges.

“We can come to Paal15 with an open-ended problem, and they help us think through and craft the right solution.”

Our
agility

Our global footprint adds more flexibility.

“We were able to go from the initial workshop to a full strategy, solution model, and assets in hand in just 4 months.”

Reposition your portfolio to capture more audiences

Reposition your offerings to capture new audiences and define new commercial models, moving beyond traditional networking towards new solution areas like cloud, data & AI.

Tap for more

Reposition your offerings to capture new audiences and define new commercial models, moving beyond traditional networking towards new solution areas like cloud, data & AI.

Leadership

TEAM

Maarten ten broeke

Co-Founder & CEO

A background in science, law, and founder of RPA, government and tech businesses, helps Maarten to push industry boundaries and customer perspectives.

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Jop de Bakker

Co-founder & CFO

A serial entrepreneur, Jop has covered everything from strategic positioning, to marketing, consultancy, finance and operations. He is (co-)founder and actively growing a number businesses.

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Werner Moison

Partner, Consulting

10+ years of experience working in B2B tech globally means he knows every move on the tech chess board, with a background in marketing to help him distil complex issues into solutions.

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Paula Lopez

Partner & COO

Paula’s 15+ years of international experience span performance driven and brand focused work, from FX to wider tech, with data at the heart to use insights for future planning and drive value.

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values

Curiosity

We explore, we discover, we’re interested. We go into conversations with an open mind.

Challenge

We don’t just agree. We challenge and give our opinion (but we can be convinced!)

Camaraderie

We keep work fun. Build relationships based on mutual trust, respect – and long-term success.

Ambition

We don’t just execute – we are always striving to build value and do things better.

JOIN

our team

We have created an environment for fast thinkers to thrive, focused on getting the best out of our people—inside work and out.

We offer workplace flexibility across the globe, great career development, personal support, the opportunity to work with some of the biggest as well as up-and-coming tech companies, and the chance to join a very coordinated team (see what we did there).

Picture of lot people dressed in green trainers having fun

We offer workplace flexibility across the globe, great career development, personal support, the opportunity to work with some of the biggest as well as up-and-coming tech companies, and the chance to join a very coordinated team (see what we did there).