Unrealised ambitions ARE JUST DREAMS
At Paal15 we have only one goal - to help you realise your ambitions. To become successful and to accelerate your business, whether we need to put a strategic base in place, create new value propositions and bring them to market or transform your entire business, we make it happen.
How our partnership resulted in Hosters entering the top 5 Azure CSPs worldwide, in no time
UK AZure Stack provider
Read how Pulsant became a leading hybrid cloud provider in the UK
You have a clear goal
Whether you are looking to set up a new business, enter new markets or launch a new solution, the task ahead of you is not an easy one. Through our extensive experience of working in the tech sector, we understand your struggle.
Transforming your business
How do you move from being a traditional provider to a modern Managed Service Provider?
Entering new markets
How do you take advantage of opportunities in new markets, in– and outside of your country?
Launching new solutions
How do you create and sell customer solutions instead of stand-alone products?
Setting up new ventures
How do you move from a new idea or undergoing a merger to a real, new business?
Creating new business units
How do you successfully launch new sub-brands within an established company?
Differentiating from competition
How do you stand out in a world where only standardised offerings are available?
We have the means to help you achieve it
our solutions
positioning
Face your challenges by developing new business strategies, creating new business and fostering innovation.
Strategic positioning and value proposition building
Developing concept, messaging and design
ACCELERATION
Bring new and existing solutions and businesses to market using an integrated approach.
Go-to-market strategy aligned with your positioning
The tactical execution of the go-to-market plan
OUR PHILOSOPHY REQUIRES
PERFECT CHEMISTRY
What we do is rare. We do both the thinking and the execution, allowing us to turn our love of business, strategy, concept and design into result driven go-to-market plans that deliver successful launches and increased customer engagements. All in order to reach one goal: accelerating your business.
Benefits of working with paal15
Fully equipped to ACCELERATE YOUR BUSINESS
THE KNOWLEDGE to understand and translate technology into customer-focused business solutions.
THE PARTNERS within the tech ecosystem: major software vendors and worldwide technology players.
THE MINDSET to bring new ideas to the table, to not settle for the status quo and to push the boundaries.
THE EXPERIENCE to build on, and leverage through best practices we have acquired in over 25 markets (and counting!)
POWERED BY AN INTERNATIONAL TEAM
With offices in
AMSterdam , London and Sydney
We work with tech companies that
have the ambition to change the future
Service providers
Telecom companies, Distributors, SIs, MSPs and IT resellers.
Software vendors
From ISVs to global IaaS, PaaS and SaaS companies.
Tech companies
FinTech, CarTech, InsuTech and other tech companies.
TECH Investors
VCs, investors and hedge funds investing in tech companies.
Accelerating companies in over 25 countries
DO YOU HAVE WHAT IT TAKES?
We don't care how big your business is, we're more interested in the greatness of your ambitions. Do the test below and find out if your aspirations match ours.
- Chamber of Commerce: 60351659
- VAT: NL 853 870 822 B01
- Invoicing: ap@paal15.com
Case Study - Ebury
Transforming a local FX broker into a global Fintech company
The ambition
Ebury, a London based Fintech, needed to break away from the misconception that it was just another local FX broker to being perceived as an innovative Fintech company.
The approach
In a critical time when Ebury was seeking investment to drive its international growth, Paal15 set to work in creating solution-focused value propositions and a new visual identity to position Ebury as the strategic partner every SME needs to operate internationally, without borders.
A solution-focused approach to clearly articulate their proposition
$83 million investment, the highest seen in 2015 European Fintech
From 15 employees and 1 location to 300+ and 8 offices in just over 1 year
Increased recognition in international press and the Fintech ecosystem
Case Study - Hosters
Constructing a technology business, any business can build on
The ambition
Hosters, a Microsoft-first, cloud-first, Danish managed service provider, formed from a merger between a traditional hosting company and a system integrator, needed to generate intelligent business solutions for their customers while stimulating added value.
The approach
Hosters required a move away from being a traditional technology infrastructure provider to become a strategic business partner. To reflect this new position, Paal15 formulated customer-centric value propositions, a full messaging framework, a new brand identity and integrated campaigns to generate new business opportunities.
Microsoft global top 5 Azure CSP partner
Market leader in Denmark 5 months after launch
Azure YoY growth on CSP: 1302%
500% projected growth within 18 months
Case Study - Pulsant
A modern brand that amplifies businesses
The ambition
To survive this new era of cloud-first and keep pace with shifting customer demand, Pulsant, a traditional colocation provider in the UK, needed to transform its business from a traditional hosting provider to a modern hybrid cloud managed service provider.
The approach
Paal15 created a completely new Azure-first brand presence, with powerful positioning and visual identity. By focusing on the way hybrid cloud can amplify business results, and by making use of tangible use cases and examples, the new AMP brand was built from the ground-up.
No 1 to market with Azure Stack in the UK
£1-1.5M pipeline generated within 6 months after launch
A new, high-impact brand for Pulsant, focused on hybrid cloud solutions
A new cloud-focused sales force with relevant knowledge and skills
Case Study - Microsoft
How to hyper grow a partner led Azure business
The ambition
How can we enable our partners to outperform our ambitious Azure targets? In order to realise their significant Azure motivations, Microsoft joined forces with Paal15 to create and run a programme to transform and grow their partner business.
The approach
The programme was based on an integrated approach, encompassing strategy formation and programme execution, where we 1) help partners to create customer centric value propositions and 2) bring them to market in a digitally led way.
A proven program to drive growth and transform Microsoft partners
A framework to help scale the program across all partners
Partners have shifted focus towards solution selling and modern marketing
Partners who participated in the program grew 250% faster
“Paal15 helped us to articulate a story that not only resonated well among customers, but also potential investors, influencers and analysts. It also enabled the organisation to create better customer engagement.”