Empowering B2B tech
companies to grow


We are a global consulting and go-to market agency dedicated to developing positioning and value propositions and bringing it to market through creative messaging and content.

Paal15 | Powering Now

Customer

STORIES

Enabling Microsoft partners to seize the AI opportunity.
Positioning Ebury for investment & acquisition.
Empowering Clear Junction's rapid growth.
Redefining the data storage category.
Creating a data-driven new partner strategy.
Reinventing modern workplace in 4 months.
Positioning LAB3 for award-winning growth.
Transform billing from invoice to impact.
A smoother way to optimise and innovate

SOLUTIONS

We use strategy, creativity, and execution to help tech companies realise their ambitions.

position
your business

Set yourself up for a new phase of growth.

LAUNCH
NEW SOLUTIONS

Get to market faster and speed up growth.

STRENGTHEn
PARTNERSHIPS

Grow better, together, with joint innovation.

ACTIVATE
YOUR ECOSYSTEM

Power more growth across your channel.

See full solutions
Microsoft logoAccentureCapgeminiPure storage logoRed hat logoCisco logoIngram cloud logoAWS logoInsight logoPWC logoLogicalis logoSalesforce logoAdobe logoT logoNord cloud logoTCS logoDomo logoCloud billing logoOctopus logoEnsono logoALSO logoEbury logoInterxion logoSentia logoMatillion logoCCL logoInteractiveLab3 logomavim logoNTT logo

PAAL15
IN REEL
TIME

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Paal15
and
Asperitas
and

Helped Asperitas position their next-gen immersive cooling solutions 🥶 with tailored messaging that resonates with their people, customers, partners and analysts.

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Paal15
and
Lanrex
and

Helping Lanrex enhance their positioning 💡 showing how they align business strategy with tech solutions, brought to life with a not-for-profit vertical deep-dive.

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Paal15
and
Crayon
and

Helped Crayon define joint solutions with Red Hat to help customers optimise infrastructure today, to innovate tomorrow 🦾 with AI, data and apps.

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Paal15
and
Ingram Micro
and

Joined forces with Ingram Micro Cloud to bring to market their growth solutions and develop materials that demonstrate the unique value they bring to partners 🤝.

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Paal15
and
Domo
and

Helped refine and launch a new immersive training program 🤓, Domo Days, creating educational materials for internal audiences and end users.

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Paal15
and
Microsoft
and
Telstra

Defining joint value propositions and redefining the story of the Microsoft-Telstra partnership 💪, helping bring joint solutions to market with co-sell materials.

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