Repositioning
HARDWARE VENDORSfor growth

Selling tech hardware today isn’t as simple as it used to be. We can help you reposition, lead the “as a service” revolution, and launch new offers at speed.

CHALLENGES

Sound familiar?

We need to transform from solely selling hardware to a recurring model.

We want to get to market faster with new product launches and services.

We have big growth targets and need help exploring new routes to market.

We’re struggling to develop joint propositions with our top partners.

SOLUTIONS

for hardware vendors

Our solutions will help you redefine your industry category and power growth by capitalising on not just the opportunities five years down the line, but also the ones you see right now.

Reposition your business for your next stage of growth

Reposition by defining clear value propositions, the right commercial model, methodology, target audiences and compelling message to market. Then create and implement a scalable go-to-market plan.

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Reposition by defining clear value propositions, the right commercial model, methodology, target audiences and compelling message to market. Then create and implement a scalable go-to-market plan.

Setup and launch
industry partnerships

Develop and launch joint value propositions for your key partnerships to increase value, creating an effective and compelling “better together” story and joint go-to-market approach to grow your businesses.

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Launch new solutions
to market faster

Reduce your time to value: we’ll help you reshape your portfolio and position your solutions effectively for the buyers you’re trying to reach, building out sales and marketing assets to help you accelerate growth.

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Help your partners build value- add solutions

Build a partner network and empower them effectively with the right educational, sales and marketing tools. Leverage your connections to co-create innovative solutions, at scale, and bring new solutions to market faster.

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Speak to one of our consultants to find out more.

Get in touch

Customer

STORIES

Our work with powerhouses like Microsoft, AWS, Cisco, and Red Hat, and helping their partners, spans over a decade.

Paal15

and

Asperitas

and

Helped Asperitas position their next-gen immersive cooling solutions 🥶 with tailored messaging that resonates with their people, customers, partners and analysts.

‍

Paal15

and

Cisco

and

Developed global
to-partner messaging and a program to empower individual partners to create value-add solutions on Cisco tech, run at scale. 🔥

See more stories

“

Paal15 gets me to value faster by cutting the time from problem to solution, blending a true understanding of the complex tech market and hands-on skills to develop tangible and creative assets.”

Eric Duerr
VP Marketing, Pure Storage

Proven

ACCELERATORS

Need to solve something, right now?

Our accelerators are ready-to-go packages built from years of best practices. They combine business strategy, conceptual and creative direction, and results-driven go-to-market to speed up your time to value and set you up for growth.