Out of frustration.

We saw consultants delivering reports nobody could use. And agencies creating beautiful work for businesses they didn't understand. No one was doing both. We stepped into that gap.

Our origin

Why Paal15 exists.

Founded in 2011, out of a gap nobody else was filling.

The consultants

Expensive, thorough, and gone by the time anyone had to use the work. What landed was shelfware.

The agencies

Beautiful output, built for businesses they had never taken the time to understand.

The gap

Nobody was doing both. Thinking sharp, and making it usable. So we built a firm that does.

What we do

We stepped into that gap, and built a firm that does both.

Thinking sharp, and making it usable. From positioning to narrative. From strategy to sales-ready output. Exclusively for B2B tech.

Founded 2011Amsterdam, London

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How we work

We love and live tech.

We are operators before we are advisors. We run our own companies, build our own tools, and use them on the work we do for you.

Inside Paal15
Operators, not consultants Our team comes from the tech industry. We have sat on your side of the table and carried the same targets.
We build our own companies Including Yarado, a Deloitte Fast50 software automation company. We run the playbook before we sell it.
Early to AI, for a reason We built our own agents and tools. It gets foundations to market faster. More value delivered, in less time.
II
Our values

What drives us.

Four things we hold to, on every engagement, whoever is in the room.

Curiosity We explore, we discover, we're interested. We go into every conversation wanting to understand your business, your market, your ecosystem.
Challenge We don't just agree. We ask hard questions, not to be difficult but to truly understand. That's how foundations get sharp.
Camaraderie We keep work fun. Build relationships based on mutual trust, respect, and long-term success.
Ambition We don't stop at good enough. We push for the best possible outcome, and that only works if both sides bring that same drive.
Trusted by
The team

The people behind it.

The ones who do the work, not the ones on the pitch slide.

Maarten ten Broeke
Maarten ten Broeke Co-Founder, CEO
LinkedIn
Werner Moison
Werner Moison Partner, Consulting
LinkedIn
Where we are

Two offices, one foundation.

One team across two time zones, working off the same foundation.

Amsterdam
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AmsterdamHeadquarters
London
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LondonUnited Kingdom
Find us
Suikersilo-Oost 36, 1165 MS Halfweg
info@paal15.com

Want to work with us?

Book a call. No pitch deck, just a conversation about where you are and where you want to go.

Book a call
We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
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Amsterdam
London
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