Maarten ten Broeke Co-Founder, CEO
LinkedInOut of frustration.
We saw consultants delivering reports nobody could use. And agencies creating beautiful work for businesses they didn't understand. No one was doing both. We stepped into that gap.
Our origin
Why Paal15 exists.
Founded in 2011, out of a gap nobody else was filling.
The consultants
Expensive, thorough, and gone by the time anyone had to use the work. What landed was shelfware.
The agencies
Beautiful output, built for businesses they had never taken the time to understand.
The gap
Nobody was doing both. Thinking sharp, and making it usable. So we built a firm that does.
What we do
We stepped into that gap, and built a firm that does both.
Thinking sharp, and making it usable. From positioning to narrative. From strategy to sales-ready output. Exclusively for B2B tech.
Founded
2011
Offices
Amsterdam, London
How we work
We love and live tech.
We are operators before we are advisors. We run our own companies, build our own tools, and use them on the work we do for you.
Inside Paal15
Our values
What drives us.
Four things we hold to, on every engagement, whoever is in the room.
Curiosity
We explore, we discover, we're interested. We go into every conversation wanting to understand your business, your market, your ecosystem.
Challenge
We don't just agree. We ask hard questions, not to be difficult but to truly understand. That's how foundations get sharp.
Camaraderie
We keep work fun. Build relationships based on mutual trust, respect, and long-term success.
Ambition
We don't stop at good enough. We push for the best possible outcome, and that only works if both sides bring that same drive.
Trusted by
The team
The people behind it.
The ones who do the work, not the ones on the pitch slide.
Where we are
Two offices, one foundation.
One team across two time zones, working off the same foundation.
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AmsterdamHeadquarters
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LondonUnited Kingdom
Want to work with us?
Book a call. No pitch deck, just a conversation about where you are and where you want to go.
We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
Amsterdam
London
Chamber of Commerce: 60351659 · VAT: NL 853 870 822 B01
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