Know who you are. Before the market decides for you.

You've grown through acquisitions. Launched new products. Entered new markets. Or the market has shifted and your story hasn't kept up. We build the foundation that gets your positioning, propositions and narrative aligned. Sales-ready in six weeks.

Positioning clients
Sound familiar?

Is this your challenge?

If you recognise any of these, it's time to talk.

Tick any that apply to you
We've grown fast, but internally everyone still describes the company differently.
We sound like every other tech company in our space. Nothing stands out.
We're preparing for funding or acquisition, and our positioning needs to land.
The market has changed. We've changed with it. But nobody knows yet.
We're building something new that doesn't fit into an existing category.
Our propositions have evolved, but our story hasn't caught up yet.
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Tick any that sound like you.

14
years
Fourteen bars rising, one for each year

Building foundations for the biggest tech companies in the world.

6
weeks
Thirteen weeks in a quarter, with week six lit
Week 1
Week 13, one quarter

To sales-ready. Thirteen cells make one quarter.

59
cases
Fifty-nine squares, sixteen of them highlighted
Written up, 16
On record

Across Positioning, Launch and Partnerships.

What you get

What your foundation looks like.

Your positioning, propositions, narrative and routes to market, in one strategic playbook. Built so your team can use it and your AI can query it.

Positioning & Propositions

We start with who you are.

We capture your playing field, competitive differentiation and why you exist. Then we build your propositions around business outcomes that resonate with buyers.

Narrative & Messaging

Then we build the story.

The concept, the narrative, messaging per audience. From elevator pitch to vertical messaging. Consistent and compelling across every touchpoint, from customers and partners to investors and internal teams.

Routes to Market

And help you get it out there.

We define how you'll actually reach the market: through which channels, which partners and which GTM motions; supported by a plan your team can tangibly execute.

Want to know how we build it?
See our foundation process
Need execution too?

We build our own AI agents and marketing operating systems. Because we build the foundation and the AI, we can also execute. Content, campaigns and assets, at speed and with a fully-activated strategy.

Learn more about our AI and execution capabilities
Our work

Cases

Datacom Foundry
An accelerator with a clear role.
We positioned Foundry as the innovation accelerator driving customer innovation across the ANZ region.
Volkswagen Group Data:Lab
Start-up innovation, made usable.
We ran the accelerator programme that brought start-up innovation into the Group and made it usable.
Innovation Norway
Norwegian scale-ups, going global.
We enable Norwegian scale-ups to expand globally through partnering strategy inside the Tech Executive Accelerator.
Worldstream
A move up market.
We positioned the infrastructure offer and built the propositions behind the move up market.
A partner story for a global roll-out.
We built the partner proposition and the story behind the global roll-out.
CloudBilling
A billing platform, clearly placed.
We positioned the billing platform for MSPs and wrote the messaging behind it.
Mavim
A sharper proposition set.
We refined the proposition set for the Dynamics-based business process platform.
Icon Solutions
The engine inside tier-one banks.
We positioned the Icon Payments Platform as the engine powering digital transformation inside tier-one banks.
Octopus Cloud
Repositioned for cloud providers.
We repositioned the platform that helps cloud providers scale and rebuilt the proposition set.
Yarado
A proposition for a Fast50 finalist.
We built the proposition for a Deloitte Fast50 top-10 finalist automating the workflows behind operations.
A standalone story after the spin-off.
We built a standalone story after the TietoEvry spin-off, with propositions that stand on their own.
Rackspace
Microsoft
Private cloud, joint propositions.
We combined private cloud expertise with Microsoft's cloud offerings in joint propositions and messaging.

Ready to sharpen your positioning?

Book a call. No pitch deck, just a conversation about where you are and where you want to go.

We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
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