You take it to market.We help you stand out.
Resellers, system integrators, MSPs, distributors. You take great technology to market. We build the story that makes you uniquely sellable.
Sound familiar?
Challenges we see with resellers.
Everyone sells the same technology. The question is why customers should buy it from you.
Tick any that apply to you
We sell the same technology as everyone else. What makes us different?
We want to move from reselling licenses to selling solutions and services.
Our partner story with Microsoft or AWS doesn't stand out from the other 10,000 partners.
We've grown through acquisitions and now have five companies with five different stories.
How we help
Three ways we work with resellers.
Every engagement builds a foundation. Here's how that plays out for resellers.
Position Your Business
"We sell the same technology as everyone else, what makes us different? We sound like every other vendor."
Launch Solutions to Market
"We're launching a new product and need propositions, messaging, and a go-to-market plan that gets it there fast."
Build & Activate Partnerships
"We want to grow through partners but don't have a compelling joint proposition or a way to enable the channel."
Our work with resellers
Cases
Logicalis
Uniting Logicalis after rapid growth.
We built the shared position that pulled a business built by acquisition back together.
Read case 
Bechtle
Microsoft
A new security portfolio across Europe.
We moved the proposition set from hardware to cloud and found the differentiation to defend it.
Read case 
Interactive
Growing a security practice in a crowded market.
We brought the units under one narrative, with a proposition per buyer: hardware, networking and cloud.
Read case 
CloudNation
The first true AI MSP in the Netherlands.
We merged the infrastructure and AI offers into one story, then launched the positioning and GTM.
Read case 
LAB3
Hit the 5-year target in 2 years.
We built the "Fear less, achieve more" position that helped LAB3 hit a five-year revenue target in two.
Read case 
Ready to stand out from the other 10,000 partners?
Book a call. We'll help you build a story that's yours alone.
We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
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