Hit the 5-year target in 2 years.
LAB3 had the ambition and the agility. What it lacked was a clear answer to why its approach was different. We built the positioning, the solution model and the narrative from the ground up. LAB3 hit its five-year revenue target in two.
The challenge
LAB3 was growing fast with an aggressive plan behind it, but the C-level team couldn't articulate consistently why the company was different. Two problems sat underneath: no defined DNA to match their target enterprise customer, and no solution model that used their agility while still giving sales something repeatable.
What we built
We joined at the very beginning and shaped the positioning, value propositions, narrative and go-to-market strategy together.
- Defined business solutions around a technology journey where LAB3 could add value at every step
- Built the "Fear less, achieve more" positioning and a full rebrand around their differentiators
- Launched industry solutions for government and mining, with a repeatable framework for future launches
- Equipped the C-level team to pitch one vision to investors, staff, customers and partners
The result
- Hit their five-year revenue target in two years
- Now one of the largest Azure engineering practices in Australasia
- Five Microsoft Solutions Partner designations
The Paal15 transformation engagement has re-defined and culturally aligned how LAB3 positions itself. We are now able to clearly articulate our value and go to market strategy.
Facing a similar challenge?
Book a call. No pitch deck, just a conversation about where you are and where you want to go.
