Unified partnership positioning.
Atlassian and AWS have partnered for over a decade. The story hadn't kept up. We defined one positioning statement and built the messaging to carry it to every audience.
The challenge
A decade into the partnership, the joint story needed sharper positioning to stand out in a crowded cloud market. Three audiences, solution partners, marketplace partners and end-customers, each needed tailored, outcome-driven messaging. With AI and cloud scale becoming central to what customers expect, Atlassian wanted to show how the partnership delivers agility, security and innovation.
What we built
We partnered with Atlassian to define a unified positioning statement: Atlassian supercharges the future of work with AWS's most comprehensive and widely adopted digital infrastructure.
- Built messaging frameworks tailored to partners and to enterprise customers
- Delivered persona-based pitches, proof points, and ready-to-use sales and marketing copy
The result
Atlassian has a unified proposition that holds up across every audience, with ready-to-use assets that speed up activation across campaigns and go-to-market.
Working with Paal15 gave us the clarity and confidence to tell our partnership story in a way that resonates with every audience. The result is a unified proposition that strengthens our partnership and helps customers unlock the true power of collaboration in the cloud.
Facing a similar challenge?
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