Giving the power behind payments its story.
Clear Junction was reaching into new markets and channels, but couldn't explain itself simply. We gave the company a position customers remember, plus the foundation for international growth.
The challenge
Entering its next stage of growth, Clear Junction needed to articulate who it was and what it did in a way customers would remember and connect with emotionally. It also needed a foundation solid enough to support international expansion.
What we built
We created new positioning, "The power behind payments", with value propositions built around the company's mission: helping financial companies capture opportunities that traditional organisations can't or won't unlock.
- Translated the positioning into audience-specific pain points and needs
- Tailored messaging for banks, remittance companies, merchant service providers and digital currency businesses
The result
Clear Junction can now explain who it is and what it offers in a much simpler way, with messaging that speaks directly to each of its four core audiences. The positioning gives the company a foundation to build international growth on.
Paal15 took us on a journey that helped us to articulate who we were and what we offered in a much simpler way. Extremely creative and massively professional team but also flexible and pragmatic.
Facing a similar challenge?
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