Growing market share the one way.
one.com is one of Europe's biggest hosters, with a 10x ARPU target and self-service web builders eating into its market. We built the positioning and creative concept to take it from a way to get online to the platform that helps companies digitise.
The challenge
one.com was growing steadily, but its value propositions and brand perception weren't built for a 10x ARPU target. The company needed to shift from being a way for companies to get online to being the leading integrated platform helping them digitise. Meanwhile new competitors, particularly self-service web builders, were taking market share.
What we built
We developed differentiated positioning, a creative concept and a narrative for rollout inside and outside the company.
- Gathered the whole company behind one goal, brand and message
- Kept the brand approachable and accessible to local audiences as it grew
- Created targeted messaging examples by industry, persona and solution area
- Helped shape a unified digital experience for one.com customers and their own users
The result
one.com has a creative concept and narrative built to engage existing customers in new ways, communicate the next wave of services, and maximise retention and upsell against the competition.
Facing a similar challenge?
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