Defining Telstra Purple's value on top of AWS.
The AWS, Telstra and Telstra Purple partnership needed a solution model that could scale. We built three solution areas and the assets to relaunch them to market.
The challenge
To support the partnership narrative between AWS, Telstra and Telstra Purple, someone had to answer a specific question: what value do Telstra and Purple add on top of AWS? The partnership needed a scalable solution model and a set of sales enablement and customer-facing assets to relaunch to market.
What we built
We developed three solution areas for scalable selling, each defined around market drivers, maturity stages and the customer journey.
- Managed cloud and security
- App development and modernisation
- 5G and edge
We then built targeted sales enablement for both sides: Telstra sellers focused on technology uplift, Telstra Purple sellers focused on added value in managed services.
The result
- The added value Telstra and Purple bring on top of AWS is now clearly defined
- Targeted enablement made uptake of the new solutions quicker and smoother for sellers
- A consistent story runs across education and customer assets, so sellers communicate the same message at every step of the customer journey
Facing a similar challenge?
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