– Maarten ten Broeke, Paal15 CEO & Co-Founder
DO YOU HAVE WHAT IT TAKES?
We don't care how big your business is, we're more interested in the greatness of your ambitions. Do the test below and find out if your aspirations match ours.
Case Study - Ebury
Transforming a local FX broker into a global Fintech company
The ambition
Ebury, a London based Fintech, needed to break away from the misconception that it was just another local FX broker to being perceived as an innovative Fintech company.
The approach
In a critical time when Ebury was seeking investment to drive its international growth, Paal15 set to work in creating solution-focused value propositions and a new visual identity to position Ebury as the strategic partner every SME needs to operate internationally, without borders.
A solution-focused approach to clearly articulate their proposition
$83 million investment, the highest seen in 2015 European Fintech
From 15 employees and 1 location to 300+ and 8 offices in just over 1 year
Increased recognition in international press and the Fintech ecosystem
Case Study - Hosters
Constructing a technology business, any business can build on
The ambition
Hosters, a Microsoft-first, cloud-first, Danish managed service provider, formed from a merger between a traditional hosting company and a system integrator, needed to generate intelligent business solutions for their customers while stimulating added value.
The approach
Hosters required a move away from being a traditional technology infrastructure provider to become a strategic business partner. To reflect this new position, Paal15 formulated customer-centric value propositions, a full messaging framework, a new brand identity and integrated campaigns to generate new business opportunities.
Microsoft global top 5 Azure CSP partner
Market leader in Denmark 5 months after launch
Azure YoY growth on CSP: 1302%
500% projected growth within 18 months
Case Study - Pulsant
A modern brand that amplifies businesses
The ambition
To survive this new era of cloud-first and keep pace with shifting customer demand, Pulsant, a traditional colocation provider in the UK, needed to transform its business from a traditional hosting provider to a modern hybrid cloud managed service provider.
The approach
Paal15 created a completely new Azure-first brand presence, with powerful positioning and visual identity. By focusing on the way hybrid cloud can amplify business results, and by making use of tangible use cases and examples, the new AMP brand was built from the ground-up.
No 1 to market with Azure Stack in the UK
£1-1.5M pipeline generated within 6 months after launch
A new, high-impact brand for Pulsant, focused on hybrid cloud solutions
A new cloud-focused sales force with relevant knowledge and skills
Case Study - Microsoft
How to hyper grow a partner led Azure business
The ambition
How can we enable our partners to outperform our ambitious Azure targets? In order to realise their significant Azure motivations, Microsoft joined forces with Paal15 to create and run a programme to transform and grow their partner business.
The approach
The programme was based on an integrated approach, encompassing strategy formation and programme execution, where we 1) help partners to create customer centric value propositions and 2) bring them to market in a digitally led way.
A proven program to drive growth and transform Microsoft partners
A framework to help scale the program across all partners
Partners have shifted focus towards solution selling and modern marketing
Partners who participated in the program grew 250% faster
Please turn your device
“Paal15 helped us to articulate a story that not only resonated well among customers, but also potential investors, influencers and analysts. It also enabled the organisation to create better customer engagement.”