Bringing businesses one single source of thruth
Launch to market
Expanding the right way
Domo connects data, people and systems to give organizations access to real information, providing them with the clarity they need to make better decisions.
Domo wanted to grow into a new region in a scalable and effective way, keeping the overall company values but making their story local and highly persona targeted.
We helped to define EMEA go-to-market strategy and messaging, building a specific story and set of offerings per audience. In this way, enabling Domo to enter this new region and start driving adoption for their platform from the word go.
Domo engaged Paal15 to help them with their international expansion plans. To grow effectively in EMEA they needed to adapt messaging to the region and ensure the new story was adopted internally to keep consistency across every customer touchpoint.
Targeting Domo's story
We started by adapting the existing overall story to persona-based tracks, focused on narrowing down the business problems based on functions such as marketing and IT, to create a predictable and scalable lead engine.
To create a focused, effective and consistent sales and marketing story that resonated internally and externally, we then re-developed Domo’s positioning—creating a new rationale and launching ‘For the good of the company’.
Expanding on positive results
Delivering the goods
Through our strategic go-to-market programme, we helped Domo deliver Sales Accepted Leads (SALs) in a predictable and scalable fashion, by targeting the specific personas that drive adoption and purchase of their data platform.
Due to success in the early stages of the campaigns, the GTM programme was scaled with additional media budget leading to net new 800+ leads—and counting!
Delivering for today, thinking for tomorrow
Now, with more than $500 million in funding and awards coming from every corner, it’s impossible to miss Domo’s rapid rise to success. But both the consumer and tech worlds are constantly evolving, which is why at Paal15 we don’t see our work with customers as short-term projects, but rather an ongoing drive to push boundaries.
We challenge Domo to always stay a step ahead, working hard as a team to keep Domo ahead of the curve and bringing the best to their customers. And they do the same for us, ensuring Paal15 grows every day.